THE CAMPAIGN AN ODE TO THE SCI-FI CLASSIC “LA JETÉE”
is a collaboration between
THAT GUY YOU JUST MET/ JIM BROWSKI ; street style fashion photographer and editorials
ATYPIQUE ATIPICO; eco-design studio & environmentalist consultancy
The campaign is to raise awareness about the future if fashion industry continues as it is…
Fashion is the mirror of society, a visual transcription of ideas, values, artistic movements and social trends.
It is often quickly judged as superficial, but it has also been a gateway for underground movements and a promoter of conscientiousness of sociopolitical issues.
Fashion industry (2nd) is one of the biggest global employers, 80% of its workforce are women. It’s also one of the biggest polluters.
Any social and environmental improvement would impact the lives of to many women & their families.
Our mutual love to sci-fi movies, old sci-fi & Fashion (the fashion mind blowing inside the old sci-fi).
We both come from big corporate fashion and saw how their economic model is not in line with Sustainable Fashion.
Le Trench AA illustrates the values and vision we both hope for future Fashion.
Two beings are looking for life.
Their search seems fruitless.
Just before they fall into desolation: untamed nature that survived appears before them.